Xploring was developed by Saatchi & Saatchi to uncover the truth of real people’s experiences living in the real world. Here is the video of me talking to some Lady Geeks. This was a search for truths. There were no discussion guides, no questions, no respondents just real women talking to me about how they “feel” about technology and gaming and the role it plays in their lives and the assumptions that brands make.
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