Lady Geek has become a global study. Because of the high interest & press coverage in the US, Finland, France, Israel, Netherlands, we have just replicated the study in Finland. Finland was chosen as along with the UK, one of the most technology literate European markets. The results were remarkably identical within a variation of 3%. The only differences were the amount of ‘digiboxes’ as the Finnish have just gone digital and the fact that Nokia is without a doubt, a Lovemark for all Finns. Nokia is the world’s fifth most valuable brand with a 39% market share, selling 11 phones per second.
I’ll put the Finnish press coverage up this week; its generated over 30 stories and has clearly hit a nerve. It proves that the findings are universal, and the financial opportunities for technology brands is much larger than the €1.1billion which was calculated for the UK only.
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