Lady Geek

I was chatting to Dominic Mcvey,the guy famous for becoming a millionaire at 15 selling scooters, and he recounted me a story of his friend’s son who is 10 years old and asked his mum for a Blackberry.  I was astonished that a ten-year old child child was even aware of what a Blackberry is.  A DS lite- yes.  A Xbox 360 naturally.  High School Musical…of course.  But a Blackberry? I’d never considered that the brand appealed strongly to the ‘tweenie demographic.

I spoke to some of my Lady Geeks who have children of a similar age - astonishingly the story was the same: all the kids love Blackberry.  For them, a Blackberry equals money which equals success. This is a reflection of what our society values.  It’s all about money and the desire to be wealthy… and the Blackberry is the tangible symbol of this desire, even for pre-teens.

This is a great for Blackberry: Their strategy has consistently been to target the ‘business professionals’ and they have not been tempted to diversify.  As Napoleon said, the essence of strategy is sacrifice. By remaining conspicuosly dis-interested in any audience other than their core they have created strong desirability outside of that audience.

Money, fame, power… blackberry?

Whilst it may leave me sad that that this is the reality of the world we live in, it’s really not so bad: When I was ten years old, the objects I desired were crappy imported toys of limited fun and value. Perhaps armed with the awesome communications power of the BB we will see a new generation of hyper-achieving mini Dominic McVey’s… come to think of it, now I know what to get my son for his 2nd birthday.

Great idea from Nokia:

They are working with director, Spike Lee to make a series of short films comprised of video captured by regular folk on their mobile phone.  Nokia intend to create the world’s first social film. People will be asked to film content on their mobiles (which need not be Nokia devices) and submit them for consideration. The end result will be a film in three acts around the theme of humanity.

I love the idea that power is in the hands of people now.   All you need to be a filmmaker now is a mobile phone. Nokia claims that by 2012, “one out of every four consumers will create, edit or share entertainment with friends, instead of getting it from traditional media outlets like television or movie studios.”

Pundits and corporate spokespeople have been making claims like this for a very long time, and despite my most profound yearnings big-media is still around. I’m not fully convinced that the mobiles of 2012 will be able to replicate the cinema experience, nevertheless the trend is clearly in Nokia’s favor.

This is where most brands seem to be going.  There are 3 elements to this strategy.  First, to get real people to be part of the brand story and inspire user generated content.  Secondly, rather then tell and sell (the old advertising model), to inspire people to tell their story demonstrating the capabilities products (like the Sony foam ad).    The third element is not a new one: to get people to be part of the distribution of their story. This is clearly in line with Nokia’s strategy to be much more than a phone, more of the swiss army life for the information society.

As Spike Lee states, all films will be made like this in 5 years.  Technology has made this possible.  What an exciting time to work in the technology space.

I am suffering from geek envy. I have a Blackberry Pearl. I used to love it. I still love it to some degree although lately I am falling out of love with it.

Its great for reading my emails. It is good for texting. It takes OK photos. But its devoid of fun. Its a corporate device. It has very limited multimedia player functions. I can’t listen to podcasts on it. I can’t watch videos from YouTube on it. It has no instant messenger. I see my husband’s one-year old Nokia N95 which does all of these things and more, and I am suffering from geek envy.

He shows me videos of our son on his phone. He shows me nostalgic 80’s pop videos (sadly i remember dancing around my living room to Bros). He chats to me on instant messenger while he is on the move.

But I tell him, the N95 is not sleek and sophisticated like my piano black Pearl. It looks out of place in the office - it’s just a bit plastiky. Unfortunately this argument will seem redundant in a few months. The N96 (the upgrade from the N95) keeps Nokia’s technical lead but borrows some of the iPhone’s good looks.

Its already set mobi-geeks into quite a frenzy. And got the Mobile World Congress buzzing. This tiny box of tricks seems to support every current standard of communication, entertainment & media on the market today.

Clearly Nokia are trying to out iPhone the iPhone. The first thing they fixed is it’s appearance. I’m not complaining about the N95’s looks (well I am actually as its boxy and chunky) - on the other hand the N96 is a great deal prettier. It has an impressive 16GB internal memory - that’s the same as the current generation of iPhones, however unlike the iPhone it supports removable memory which effectively allows users to double their storage of music and movies. Check it out on YouTube.

It’s also got something called DVB-H - a standard that allows users to receive live television, I’m not convinced that anybody wll actually bother with this one.

As an earlier post on Lady Geek highlighted, most people use their mobile phones to stay in touch with family and friends while at work. Instead of letting work into their private life, people seem to bring their private life to work. Many of the problems people face at work are related to that they cannot express part of their personality at work and have to be someone they do not want to be. This is particularly an issue for women.

Blackberry needs to realise that the boundaries between home and work life are blurred. Women want a fluid device that is not just a ‘tool’ as many previous research studies claim. Women want technology to be fun. They want something that will make them smile, stay connected and that they can play with during meetings. Women don’t only want technology for the boardroom, they want technology to enhance their life. With the iphone and N96 as strong contenders for the female pound, Blackberry needs to take themselves a little less seriously.