It seems there is no end to marketing opportunities and development of products that we clearly ‘need’ to keep your brain well oiled. From brain training to this.
A gaming pill to improve your first person shooter performance. Its been introduced by German PC builder Tomarni who state that their “staff use FpsBrain at least four times a week to enhance their mental performance and their work efficiency.”
From what is reported from Gizomodo, its just a load of vitamins with a shot of caffeine. I can’t see an audience for this, although I said that about brain training.
There may be a rationale for this product: If hardcore game-geeks exist on a diet of pizza and Dr. Pepper then A multivitamin supplement like this might be just what they need to live a slightly healthier lifestyle. As the nature of gaming is changing, this cliche of the nocturnal acne-faced game-nerd is on the wane – I’m not sure that there is a substantial audience who would identify with the need for this product.
Are we so vulnerable and dissatisfied that we would resort to products like this? I hope not. I am sticking to my decaff latte (recently told it was referred to as a lesbian latte)
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