I agree with Alice from the wonderland blog. The ’scent of man’ is very much prevalent in games stores. Its off putting and intimidating for women, no matter how confident you are and considering that more women play games in the 24-35 year old bracket (if you include mobile & casual gaming), there is a huge opportunity for companies to tap into this market of intelligent, educated women with lots of disposable cash. Here’s a picture I took of CEX, there’s room for improvement!
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