Lady Geek

The Lady Geek seminar in Finland got excellent press coverage, once again highlighting the universality of the challenge for tech companies when targeting women. The two major business papers wrote a 2-3 pages story on the subject (and yes as you can see took a dreadful photo of me) and the press release by the Finnish News Agency was quoted in most of the Finnish newspapers, radio and web with over 2000 hits with the Google search term “naiskuluttajaa ei houkutella teknopornolla” “Tech Porn does not attract female consumer”

‘There’s a real opportunity here for brands and retailers in the consumer electronics sector to target women. They told us loud and clear that they do not want diamante encrusted mobile phones and baby pink DAB radios. Our aim is to get clients to think differently about how they develop, distribute and market products to women.’

Here is the full press release..