May, a month named, so some believe, after the Greek goddess Maia, is, appropriately enough, also Girl Gaming month on Casualgaming.biz. Its four-week festival focusing on female-friendly titles kicked off last week as a run up to the launch of The Sims 3, the latest in the best-selling PC series, a hot property not least because it is so popular with women.
As the site points out, where The Sims and its developer Maxis led, Sony, Nintendo, Ubisoft and PopCap have followed, opening their minds – and their balance sheets – to the army of women who play (and, crucially, buy games). What’s interesting is that one of the articles on the site is a piece picking up on a recent interview given by EA Sports boss Peter Moore to hardcore gaming bible Edge. In the piece, Moore ‘fesses up to the fact that the company he heads up has struggled to appeal to a female audience. Of course, he has a new Wii Fit-alike title coming that he hopes will change all that, but it’s refreshing to hear a senior executive acknowledging that they need to work a damn sight harder to get women on board.
Casualgaming.biz is also asking any companies involved with ‘games for girls – whatever that means, expect more on that very topic’ – to get in touch to talk. I look forward to seeing what revelations the month ahead brings.
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