Lady Geek

I love this post by Alice. Funny how sophisticated women who used to love pink would not been seen dead using a pink bit of kit. The recent research I did highlighted how only 9% of British women actually want a gadget that looks feminine. Women want technology to be beautiful, sleek and sophisticated. I’d like to see the new silver DS lite although still think the PSP in piano black is gorgeous. There’s so many opportunities for tech companies to deliver the kinds of technology women actually want to buy. As I have said before, pinking up is dumbing down.