Comments on: The Jungle of Facebook http://ladygeek.com/archives/320 Helping businesses sell technology to women Sun, 15 Aug 2010 16:31:46 +0000 hourly 1 http://wordpress.org/?v=3.0 By: belinda http://ladygeek.com/archives/320/comment-page-1#comment-472 belinda Fri, 05 Sep 2008 12:59:33 +0000 http://ladygeek.org.uk/?p=320#comment-472 Yes quite agree. It seems that the research world is so out of date with how young people think about things and relate to each other. Most clients still seem convinced that the traditional focus group is the only answer, bunging a group of strangers in a room and asking them to 'be honest' and there is 'no right and wrong.' When your identity is formed by those around you, surely people must realise that we need to research teenagers on their terms? As for the Google point, its an interesting debate. You could argue that we are so much more informed now. When I wanted to know something when I was little, I had 2 choices. Ask my mum who normally wouldn't know the answer or hunt around for one of those huge encylopedias that were in the attic getting dusty! Yes quite agree. It seems that the research world is so out of date with how young people think about things and relate to each other. Most clients still seem convinced that the traditional focus group is the only answer, bunging a group of strangers in a room and asking them to ‘be honest’ and there is ‘no right and wrong.’ When your identity is formed by those around you, surely people must realise that we need to research teenagers on their terms?

As for the Google point, its an interesting debate. You could argue that we are so much more informed now. When I wanted to know something when I was little, I had 2 choices. Ask my mum who normally wouldn’t know the answer or hunt around for one of those huge encylopedias that were in the attic getting dusty!

]]> By: Victor Houghton http://ladygeek.com/archives/320/comment-page-1#comment-463 Victor Houghton Wed, 03 Sep 2008 14:46:24 +0000 http://ladygeek.org.uk/?p=320#comment-463 It's hardly surprising that your 18 year-old gave such cool responses before you talked about Facebook. Communicating in the analog world to this generation is a bit like visiting grandma's place, with its old clocks, brass ornaments and Mr Kipling cakes. This lot have grown up in a digital world. It's nothing new to them, unlike old farts like me. My teenager is constantly in touch with his mates by mobile, MSN, Myspace. He's not quite old enough for Facebook but it makes more sense to keep up with events this way. The flip side is that even though they're more online savvy, I think this generation are so used to connecting and finding info quickly that their attention spans are suffering (the whole "Is Google making us stupid?" issue), so God help BMRB when their big floppy TGI survey book is waved in front of Gen Y and Z noses. It’s hardly surprising that your 18 year-old gave such cool responses before you talked about Facebook. Communicating in the analog world to this generation is a bit like visiting grandma’s place, with its old clocks, brass ornaments and Mr Kipling cakes.
This lot have grown up in a digital world. It’s nothing new to them, unlike old farts like me. My teenager is constantly in touch with his mates by mobile, MSN, Myspace. He’s not quite old enough for Facebook but it makes more sense to keep up with events this way.
The flip side is that even though they’re more online savvy, I think this generation are so used to connecting and finding info quickly that their attention spans are suffering (the whole “Is Google making us stupid?” issue), so God help BMRB when their big floppy TGI survey book is waved in front of Gen Y and Z noses.

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