Lady Geek

The excellent Shiny Shiny TV are running a poll on “Pinking Up” – please visit their site and participate. I’m keen to see if Shiny’s younger demographic feel the same as the women I spoke to, which is that pink plastic is short-selling female tech-customers. At the moment the pink-haters are leading by a slim margin of 10%.

While I’m no fan of pink gadgets, I’m not going to go so far as to say pink products should be abolished. There’s a clear segment who love anything in pink, however they tend to be younger girls. According to our study of 750 women, only 9% wanted a product to look pink and feminine.  What women want is beautiful, elegant design.