Email : belinda@ladygeek.org.uk
25
Jan
Jan
ASUS at CES 2010
Posted by
At the Consumer Electronics Show in 2006, only 1% of women surveyed felt consumer electronics manufacturers have them in mind during the design process.
This was the ASUS stand at the Consumer Electronics Show in 2010- unfortunately very little has changed and manufacturers like ASUS are reverting to cliches stereotypes rather than understanding what women really want.
ASUS and other tech manufacturers must realise that women are the future drivers of growth.
Don’t patronise us. Understand us.
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so that’s the answer is it? If it’s meant for women clad it in vile pink faux snakeskin, yeah, that’ll get the ladies flocking in. Clearly a campaign thought up by men. Argh! It is so frustrating.
i found you today via a post you wrote on Mums Rock and i couldn’t agree with your sentiments more, us women are interested in a whole let more than nappies, diaper bags and condescending ‘specially made pink stuff. Grr, it all makes me so mad.
AMEN!!
Good gods, I hate the patronising tone we women technologists get. I’ve hated pink since I was a little girl raised by a woman who thought pink was overrated and let me have my opinions regardless of gender. So I hate pink. It’s not an aesthetically pleasing colour, and I don’t want to see it on my very favourite things. Give me purple or green (one could, for example, expose the circuit boards inside – those are green!), and I’m in. But really, it’s all part of a bigger problem in technology. The first question people ask after I tell them I study computer engineering is “I’m sure you like having all those boys in your class”, as if I study computer engineering to get a husband! Fine, so we’re about 5% girls, but that doesn’t mean we don’t count in the long run. We don’t do pink gadgets.
Also. Faux snakeskin? PINK?! What the hell do these people think we are? Deluded fashionistas so long gone in fashion-world that we can’t differentiate between tasteful and tasteless anymore?
Not long ago, I did not give so much thought to writing comments on blog entries and have left responses even less. Looking through your good report, might encourage me to do this sometimes.
I love the mother day because so I can show my mother my Thanks for what she had done for me. I mean flowers are the best present to make her a happy feeling.