| No. |
Fact |
| 1 |
Harvard Business Review calculate that marketing to women represents a bigger financial opportunity than India and China combined. |
| 2 |
Four out of ten gadgets now bought in the UK are now bought by women. |
| 3 |
More women than men play games between the age of 24-35. |
| 4 |
Forrester calculate the missed financial opportunity of not targeting women at £0.6billion. |
| 5 |
More women of all ages than men have obtained a new smart-phone in the last 6 months. |
| 6 |
Almost identical percentages of women own HDTV, Games Consoles, DVR’s, PVR’s, Digital Cameras as men. |
| 7 |
Technology is the NO 1 most stressful purchase for women. |
| 8 |
There are 6 games in the Top 20 apps for women compared to only 2 games in the Top 20 apps for men. |
| 9 |
The fastest growing segment on Facebook is women over 55. |
| 10 |
25% of all British women would buy more if they were better marketed to. |
