Jerry yang, Yahoo’s ex chief exec announced that the advertising industry was facing the toughest downturn in decades. The age of extravagance is gone. The age of the hangover is here. No more big marketing budgets with money to trial and test cool ideas. Its about ROI. Its about bold, strong brands having a clear [...]

I read an interesting article in this week’s International Herald Tribune about the growing purchasing and influencing power of women: The Consumer Electronics Association in the US estimates that this year women will make 40% of consumer electronics purchases in what is a $200 billion industry. Indirectly , as spouses, girlfriends, significant others, daughters and [...]